The minimalist art website & the white wall gallery syndrome…

Oh how many advisors have explained that the artist’s website must be minimalist…That simple is always better…Spare…Bare…Not much there…Not too complicated…

So artists all toe the line…Minimalist is the rule, we will all be minimalist…

Ok so but when I think about websites that I ACTUALLY BUY FROM…Hmmm…

I think of Amazon…I think of Ebay…I think of Etsy…I think of all the Commerce websites I have ever bought from, small or large company…

What do they all have in common? Well they are all pretty complicated websites…They all have tons of information & big menus with a plethora of information…I can search for a million different items in one place…Ok not a million, but alot…

These are not simple nor minimalist…

Business websites that actually have shops that actually sell things from the site are NOT minimalist…Not at all…

So maybe artistically it is better to have a minimalist website…It is maybe more aesthetic? But if you want to sell things then maybe you should go for the style that the business people choose…The more information is better kind of thing…

I guess you should decide if you are only about the art or if you are wanting to also earn money…Find a balance based on your impulse…

The more aesthetic might be more minimalist…The more businessy might be more complex…

I think this needed to be said…Not ALL artist websites have to be minimalist…

Ok so on that note…The gallery or studio must have white walls thing…

In the very back of my head, I recall entering one of those Thomas Kinkade signature galleries…

Was the carpet a green colour? I remember it was dark, the rooms…(Not all brightly lit like most white white galleries)…

I recall each little room seemed to have a different colour wall to go with a series of paintings…Green room, blue room, pink room…

don’t think one room was all white wall paint…

I seem to recall people loved the warmth of this type of coloured room for art effect…

Again, the clutter type of look did well businesswise…

So why must all galleries & studio walls be a version of white or off white or beige or eggshell or masking tape colour which are all really variations of Caucasian?

What if different walls were different colours?

Does a brown wall attract a brown clientele? Make one wall brown?

I mean we are almost racist in our urge to only have whitish walls in art galleries…

Let’s try some different coloured walls…

& try not to insult Thomas Kinkade please…It is rare one sees an artist who figures out how to make money too!

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